Following the launch of the Government’s bounceback plan and support for the development of export markets, below are three case studies on export market development that I was commissioned to produce for the Dept of Ag in Western Australian, earlier this year. They contain numerous examples of best practice, critical success factors and lessons learned. One of the case studies is our very own Dingly Dell. The other two are Manbulloo – mangoes from Queensland and Zespri – Kiwi fruit from New Zealand. These case studies were extremely well received and Mark Hayward (Dingley Dell) and I contributed to the launch of the WA Government ‘Partnering for Success’ programme in Perth earlier this year.
Courtesy of Andrew Fearne – University of East Anglia – 06/07/2020